Generic email blasts hitting the wrong audience? Customer segmentation just got a major upgrade. You can now group customers based on exactly what types of products they've browsed or bought, which means your marketing actually reaches people who care about what you're selling.
Set up segments like "customers who bought skincare in the last 90 days" or "people who browsed camping gear but didn't buy." The system is smart about categories too - if someone bought face wash, they'll automatically show up in your Beauty, Skincare, and Health & Beauty segments. No need to manually sort through subcategories.
This works with Shopify's massive product taxonomy - over 16,000 categories that cover pretty much everything you could sell. The filters plug right into your existing segmentation setup, so you don't need to learn new tools or rebuild your workflow.
The real win here is relevance. Instead of sending hiking boot promotions to people who only buy jewelry, you can create laser-focused campaigns that actually convert. Use these segments with Shopify Email, discount campaigns, or any marketing tool that plays nice with customer segments.
Your customers will thank you for sending them stuff they actually want to see, and your conversion rates will thank you too.
