Markenstimme-Beratung

Grow

Included:

• Initial consultation (up to 60 minutes) to assess your current store messaging and tone.
• Audit of 3 key store sections (e.g., homepage headlines, one product page, and FAQ tone) for consistency and clarity.
• Delivery of a basic voice guideline summary (up to 2 pages) with tone descriptors and key do’s and don’ts.
• Email & CRM-based support with standard priority (response within 3–4 business days) for 7 days post-delivery.

Not Included / Limitations:

• No rewriting of full product catalogs, blogs, or ad campaigns.
• Limited to one Shopify storefront and English-language content only.
• Does not include advanced audience research or A/B testing for tone effectiveness.
• All sessions and deliverables are provided online—no on-site workshops.

Advanced

Included:

• Comprehensive audit of up to 8 store sections/pages (e.g., homepage, collections, cart messages, and two product pages).
• Up to 3 hours of consultation (split into multiple sessions) to refine tone, messaging hierarchy, and audience resonance.
• Creation of a detailed voice guideline document (4–5 pages) including sample phrases, tone adaptation for promos, and formatting rules.
• Email & CRM-based support with priority response (1–2 business days) for 14 days post-delivery.

Not Included / Limitations:

• Does not include full copywriting for every product or blog page—only sample rewrites for illustration.
• No integration with external ad platforms or multi-language adaptation.
• One primary Shopify store only—multi-storefronts require separate projects.

Plus

Included:

• In-depth voice and tone audit of up to 15 store sections/pages (homepage, collections, products, cart, FAQs, and key policies).
• 5 hours of collaborative consultation (scheduled in segments) to refine tone, customer alignment, and cross-channel consistency.
• Development of a comprehensive brand voice guide (6–8 pages) including tone for different contexts (support, upsells, promotions), sample headlines, and alignment tips for emails and ads.
• Sample rewrites for up to 5 product descriptions or key messaging elements to demonstrate voice application.
• Email & CRM-based support with high priority (response within 24 hours) for 30 days post-delivery.

Not Included / Limitations:

• No ongoing copywriting services beyond included samples.
• Does not include full customer persona research or UX content testing.
• Scope limited to one Shopify store and one primary language.
• All work delivered remotely—no in-person workshops or meetings.