Facebook- und Instagram-Anzeigenverwaltung

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Included:

• Campaign setup for 1 ad account with up to 3 active campaigns (Awareness or Conversion).
• Audience segmentation for up to 2 custom audiences and 2 lookalike audiences.
• Ad creative recommendations and copywriting for up to 6 ad variations (images or videos provided by client).
• Basic pixel configuration and standard conversion tracking for 1 event.
• Email & CRM-based support with standard priority (responses within 3–4 business days).

Not Included / Limitations:

• No advanced retargeting funnels, catalog sales, or dynamic product ads.
• No ongoing bid management or daily performance monitoring after launch.
• Limited to a single country or region targeting.
• Does not include creative asset production—client must supply images or videos.
• All services delivered online—no in-person consulting or workshops.

Advanced

Included:

• Campaign setup for 1 ad account with up to 6 active campaigns (Awareness, Engagement, and Conversion).
• Audience segmentation for up to 5 custom audiences and 3 lookalike audiences, including basic retargeting.
• Ad creative guidance and copywriting for up to 12 ad variations (images or videos provided by client).
• Pixel and event configuration for up to 3 conversion events with GA4 integration.
• Two-week post-launch performance check with recommendations.
• Email & CRM-based support with priority response (responses within 1–2 business days).

Not Included / Limitations:

• No advanced catalog sales optimisation or multi-region budget allocation.
• No ongoing daily monitoring or bid adjustments beyond the initial two-week check.
• Creative asset design or video editing is not included—client must provide assets.

Plus

Included:

• Full-funnel campaign setup for up to 10 campaigns (Awareness, Engagement, Conversion, and Retargeting).
• Advanced audience segmentation with up to 10 custom audiences, 5 lookalike audiences, and retargeting sequences.
• Ad copywriting for up to 20 ad variations plus guidance on creative best practices (assets provided by client).
• Pixel and conversion tracking for up to 5 events with GA4 and custom reporting setup.
• Four-week post-launch monitoring with performance insights and adjustment recommendations.
• Email & CRM-based support with high priority (responses within 24 hours).

Not Included / Limitations:

• No continuous monthly management, daily bid optimisation, or full creative production—these require an ongoing management service.
• Limited to a single ad account; additional accounts require separate agreements.
• Does not include influencer outreach or organic content creation for social channels.
• All solutions are delivered online only—no in-person consulting or on-site support.