Cross-Channel-Attributionsmodellierung

Grow

Included:

• Implementation of a basic attribution model for one Shopify Plus storefront and up to 2 marketing channels (e.g., Google Ads + Email).
• Setup of scheduled reporting dashboards showing first- and last-touch contributions.
• Basic conversion path analysis and budget allocation recommendations for initial optimization.
• Summary action plan with 5–7 prioritized steps for refining multi-channel strategies.
• Email and CRM-based support with standard priority (responses within 3–4 business days).

Not Included / Limitations:

• No multi-touch, multi-market advanced attribution models beyond 2 channels.
• Limited to one storefront—additional storefronts or campaigns require a separate engagement.
• No real-time attribution or predictive channel weighting features.
• Services are delivered exclusively online—no on-site or in-office support.

Advanced

Included:

• Creation of multi-touch attribution models for up to 2 Shopify Plus storefronts and up to 4 channels (e.g., Meta Ads, Google Ads, TikTok Ads, Email/SMS).
• Setup of custom conversion path dashboards with channel performance breakdowns.
• Configuration of budget allocation simulations to test ROI under different channel strategies.
• Recommendations for data governance and scaling attribution insights for broader campaigns.
• Email and CRM-based support with priority response (within 1–2 business days).

Not Included / Limitations:

• No more than 4 channels or 2 storefronts—larger ecosystems require a new engagement.
• No automated budget adjustments or real-time bidding integrations based on attribution data.
• All services are provided remotely—no in-office or on-site workshops.

Plus

Included:

• Enterprise-level attribution modeling for up to 4 Shopify Plus storefronts and up to 6 channels (e.g., Meta Ads, Google Ads, TikTok Ads, Influencer Campaigns, Organic Search, Email/SMS).
• Deployment of advanced data-driven frameworks for multi-touch, position-based, or algorithmic attribution methods.
• Integration of cross-channel dashboards with real-time insights and conversion path visualizations.
• Setup of predictive analytics layers to forecast ROI impact from channel mix changes.
• Follow-up consultation within 90 days to validate model accuracy and refine optimization strategies.
• Email and CRM-based support with high priority (responses within 24 hours).

Not Included / Limitations:

• No automated bidding or direct campaign management adjustments—insights and recommendations only.
• Support for more than 4 storefronts or 6 channels requires a separate engagement.
• No on-site or in-office support—services are delivered exclusively online.